Every time I hear this, I tend to think, what is this box, which is this box, why "the box" and why not the cone, cylinder, sphere??
The thinking out of the box is expected in such a way as if you are trained for it from your mother's womb and now you are ready to deliver the outcome of it......kind of crazy.....isn't it??
Everything has boundaries (now do not tell me no....there are things like sky, sea, etc...so this statement is excluding those...ok!! ). So why the hell people say, hey we wanted something out of the box...u know.......this idea is so common, we were expecting different, you know, something out of the box.......errrrrrrrrrrrrrrrrrr.....come on stop it people...will you...
I really feel like getting in a rule like.....hmmmm.......every person who asks the other to think out of the box, will be asked to...?? to do wat....gimme ideas.....lemme create a rule :)